Scenario
Name
Recruit prospective milk donor
Narrative
The milk bank seeks donor engagement through multiple channels targeting prospective donors in multiple contexts :
Websites, social media
Hospitals : post-natal patient education, discharge materials
Outreach to practitioners, practice settings; practitioner database, mailing list
Public programs : WIC
Researchers : human milk-based research studies
Direct inquiry
The milk bank develops targeted marketing content for distribution via multi-modal communications channels.
The prospective donor receives targeted messaging in one or more settings and decides to donate milk.
Participants, Resources and Contexts
Participants
Roles
Resources
Outputs
Contexts
Physical
physical context
physical context
Virtual
virtual context
virtual context
Goals, Flows and Policies
Goals
Preconditions
Participant preconditions
precondition
precondition
Resource preconditions
precondition
precondition
Context preconditions
precondition
precondition
activity or event
activity or event
Concurrent flows (parallel activities or events)
activity or event
activity or event
Flows
Primary flows
Prepare recruitment content
Distribute recruitment content
Engage prospective milk donor
Alternate flows
activities or events
activities or events
Post-conditions
Outcomes (Goal-states)
Outcomes (Other)
Subsequent activities or events
Subsequent flows (successful outcome)
Subsequent flows (compensating or terminating outcome)
Supporting Resources
Sources